It’s a tried and tested technique and an entire film
industry seems to be raking in the moolah out of it. The reason you take notice
is because it is the most ubiquitous, omnipotent celluloid dream factory that
caters to the whims and fancies of a nation worth 1.3 billion people and more.
The Hindi film industry, lovingly called Bollywood (because of course
everything has to be a rehash of Hollywood, including the name of its Indian
counterpart), enjoys a dominance over markets, both Indian and overseas like no
other film industry in the world. Alas, it is built on a fluffy, fragile and
superfluous premise: of churning out over a hundred films every year, mostly
inspired/recreated/reconstructed material from successful ‘formulae’ that have
never let producers and our mega heroes down film, after mind numbing film.
After all, to achieve the grandeur and hype that our blockbusters demand, you
need to convince an awful lot of people that this is worth your two hours and
INR 200 investment. So you have sequels, prequels, remakes, remixes and then
the tragic so-called original films- which are mere reflections of older movies
past.
The decade of the ‘90s flourished on this premise: poor boy
meets rich girl, college romances, villains in the name of fathers, villains
who were always sniffing out a rape scene to get mileage from, tacky fashion
sense, whacky dance moves, five songs with at least one rain song or with the
lead pair singing around the trees, revenge dramas, comic sidekicks....the list
goes on. Film after film was created with these massy tropes and the audience
applauded every single one of them. How else do you explain the rise and rise
of Govinda for instance? With due respect to him, his high-octane histrionics
earned him so much fame with these familiar shenanigans, he was
pelvic-thrusting his way to the bank, red shirt and yellow pants intact. He
enjoyed this kind of monopoly at a time when the Khans were setting the
foundation of their superstardom, with films that were similar albeit, ranked
for a classier audience that went to good colleges and were very modern while
respecting Indian traditions. Unfortunately, it didn’t work for him two decades
later, when he tried to summon the same kind of hero worship from a vastly
different audience this time with his silly caper of a film, ‘Aa Gaya Hero’.
Someone please tell him it’s 2017, not 1995!
At the turn of the new millennium, fresh faces on the block
like Hrithik Roshan were followed by Ranbir Kapoor, Shahid Kapoor and the like,
while the Khans hit middle age and were forced to share box-office space with
other, not less talented adversaries like Akshay Kumar and Ajay Devgn. Heck,
even an atypical but inimitable hero like Emraan Hashmi was allowed his place
in the sun, with his own brand of cinema: bold, brash and erotic, airbrushed
with melodious songs and long-lasting smooches that became the talk of
tinsel town. Everybody was minting their signature styles, which were reaping
great profits with each film. So Hrithik was the rare all-rounder who seemed to
be a director’s dream come true- what with his Greek God-like gorgeous looks,
Michael Jackson-like groove and Sylvester Stallone-like muscles to flex in all
those delish action stunts. Ajay Devgn had the perpetually angry and intense
persona to heave onto every Godforsaken villain in town, Salman was fine-tuning
his clean romedy act, Aamir was hitting the ball out of the park with his
gritty roles the critics couldn’t get enough of, and finally SRK alias King
Khan swept the chiffon-clad ladies off their pretty feet, with those adorable
dimples and those crinkling eyes.
All was well so far but come the invasion of the internet
and a sudden burst of films borne out of the web, and the grammar of cinema
seems to have turned upside down. It’s no longer about making an audience sit
through 3 hours of an assault on your senses just so you feel ‘entertained’.
Entertainment has found new outlets, new vistas, and new languages. As an
audience, you don’t need to walk to your neighbourhood cinema hall to be entertained
anymore. You can watch a short film on the web, log on to Netflix to devour the
latest international bestselling shows or simply download foreign language
films on Torrent that are all the rage at film festivals like the Cannes. And
if all this bores you, there’s always the last/latest season of Game of Thrones
or reruns of Malgudi Days to catch up on. Where oh where does that leave our
wonderful Bollywood, licking its wounds of neglect and apathy and now relegated
to an occasional raising of the eyebrow only for an offbeat film like ‘Udaan’,
or a norm-breaking ‘Queen’ or a casting coup like ‘Ae Dil Hai Mushkil’. What do
our blockbuster-prone producers or the Bollywood royalty do? After all, you do
need films to run the meticulously built empire, which can be awarded at the
inane and n number of film awards shows that celebrate good cinema. Hit the
books for new research, go scout for new talent, weave realism in to scripts to
make them more ‘relatable’, scrape off the old tricks to make way for some new,
zany ones that are more attuned to today’s youth....?
Dude...you are really dim
if you thought any producer with self-imposed
royal status was going to go through so much effort to please you, you measly
audience! No, Hindi films these days are made to please especially you- they
are made to feed a superstar’s ego or help him thrive in his comfort zone, they
are made to milk the stereotypical, archaic formulae (that have served the
purpose these many decades) dry, they are made to appease to brain-dead,
obsolete imaginations that have no room for novelty as long as you pay for a
ticket at your friendly multiplex playing 18 shows to a packed house, day in
day out. But look where it got the industry? A film like Bahubali, not even
made from Bollywood money or for the regular Hindi-speaking audience, went on
to trample every Hindi film record in history, with its sheer magnitude, star
appeal in the name of a never-before known Prabhas and a story that eclipsed
every creative possibility conceived of till date.
The only exception to this rule has been Aamir Khan who
seems to have mastered the art of making cinema resonate with enough solid and
universal messaging that it wins over both the masses and the classes. His
film-making discipline is rigid as much as his cinematic persona is amorphous.
Hungry to innovate with every film- through plot, story, characters and
appearance, he has struck gold with every film in recent times for its juicy
content without falling for gimmicks or age-old conventions. Even the otherwise
commercially driven Akshay Kumar has had to hone his craft to accommodate a new
style- more profound, hard-hitting and socially-connected as evident from his
latest spate of films- Holiday, Airlift, Rustom and the upcoming Toilet or
Padman.
Where has that left Salman? The brawny actor full of
machismo and bravado may have spawned a legacy of films based on his ability to
prance, romance and look askance every time another superstar gives a hit,
because he inevitably manages to shine even more on the box-office scorecard.
After all, who can resist that tight six-pack and bulging bicep that refuses to
be tamed and hidden inside a shirt, or the endearingly innocent man-child like
purity of his soul every time he goes on emotional overdrive mode. Ah! A tender heart
beneath that tough exterior- every woman’s dream come true, every man’s
aspirational icon. It worked for Bodyguard, Bajrangi Bhaijaan, Ek Tha Tiger,
Dabangg and even Sultan. No surprises then that his next film may have given
you a feeling of deja vu right from the trailer of Tubelight- innocent kid who
could do with some rescuing from the baddies, the innocuous philosophy of life
oversimplified for the masses, tough circumstances playing the villain and the
real evil emitting from circumstances rather than moustache-twirling
ruffians....similar elements in a new packing. Surprise, surprise, it didn’t
work! Suddenly the same fans of Sallu bhai who swore on every film he made,
were walking out of the theatres because it looks like, well, the impossible
came true and that they had simply had enough. Oops! Time to put that thinking
cap on again may be, after what, decades of building a castle in the air?
The bane of our superstars these days is also the fact that
most of the younger crop of actors are not afraid to go miles in order to
reinvent- take Ranveer Singh, Ranbir Kapoor or even Shahid who fast seems to be
catching up from where he left off. They are taking on new physicalities to hit
the nail on the head, changing their image to suit a new mould as per the film
at hand and singing a different tune with every roll call. It keeps their
audience on their toes, makes it possible to spring surprises and yet, helps
them to maintain their well-earned star status through out. Of course, even
Ranbir was ‘accused’ of falling in to the rut of forever playing this ‘coming-of-age’
kind of hero who simply couldn’t do without a female co-star showing him the
ropes. It may have won him his fan following but also got the critics’ thumbs
down, made evident as soon as Tamasha flopped. In fact, everyone cried foul
over ADHM walking the trodden line, even if it went on to be declared a hit. Jagga
Jasoos is being seen as his attempt at being redeemed off his folly but only
time will tell if it earns him back the respect he deserves otherwise.
The only Bollywood impresario who is repeatedly struggling
to find coherence in the cacophony is SRK- upheld as the eternal Romeo for too
long and unable to break out of that bubble no matter how many films like ‘Chak
De India’ or ‘Swades’ he does. Blame it on Yashraj or KJo, but everyone loves
the lovey-dovey SRK- so all he can do is choose to bring back the golden
heydays through a glimmer of hope that is ‘When Harry Met Sejal’. Unfortunately,
this film through its brief glimpses so far, is again aping every marketing ploy
to sell itself to its audience- it’s almost like he went back to all his past films that helped him win his label of ‘King of Romance’ and mixed it generously with Imtiaz Ali’s brand of love potion to churn out a romedy. Good old DDLJ borrowed ‘sarson ke khet’, Punjabi bhangra a ‘Nagada Baja’ style, girl-boy
gallivanting in a foreign locale like in ‘Tamasha’, tourist impersonation
inspired from Dev Anand’s Guide or Aamir Khan’s ‘Fanaa’- you take your pick and
a foot-tapping retro number like the one he pulled off in Kal Ho Na Ho – ‘Dil hai
mera deewana kya’ which was so much zingier even though it seems to have been
born generations ago. How many films will it take before SRK realises the actor
in him needs a major overhaul. Wouldn’t it be better to bid farewell to the
relics of his past before his loyal fan base which seems to be moving on gets
tired of the same old, same old? Suffice it to say, the lyrics of his new song ‘Safar’
from the aforementioned film tell his tale like only he could:
Ab na mujhko yaad
beeta
Main toh lamhon mein jeeta
Chala ja raha hoon
Main kahaan pe ja raha hoon,
Kaha hoon?
Main toh lamhon mein jeeta
Chala ja raha hoon
Main kahaan pe ja raha hoon,
Kaha hoon?
Ye umrr, waqt, raasta...guzarta raha...
Idhar ka hi hoon na udhar ka raha
Safar ka hi tha main safar ka raha
Main raha...